Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

This article is sponsored by Eyeota. The United States stands alone when it comes to its insistence on a predominantly deterministic approach to data-driven marketing. Because of that, the ongoing ...

Over the last several years, the TV industry has taken big strides to become more data-driven. There is no question that technology has improved and innovations have made the video advertising ...

Continuous probabilistic techniques involving simulation can help managers predict the likelihood of time and cost overruns in all types and sizes of oil and gas projects. By deriving time and cost ...

We haven't exactly worked out all of AI's kinks yet. Just try asking ChatGPT to solve a basic math problem or tell you how many R's are in "strawberry." You'll get a different, probably unhinged, ...